- SEO Optimization Experts
SEO is a long-term investment, and your pricing should reflect the comprehensive nature of this service. Here’s how you can structure it:
Pricing Options:
Hourly Rate: $75 – $150/hr
Monthly Retainer:
Basic SEO (local SEO, on-page optimizations): $500 – $1,500 per month
Advanced SEO (technical SEO, backlinking, competitive analysis): $1,500 – $4,000 per month
Comprehensive SEO Package (includes keyword research, content strategy, full site audit, monthly reporting): $4,000 – $10,000+ per month
Service Breakdown:
On-Page SEO: Title tags, meta descriptions, content optimization, internal linking.
Off-Page SEO: Link-building, influencer outreach, and local SEO optimization.
Technical SEO: Site speed optimization, mobile responsiveness, crawlability, and indexation.
Keyword Research: In-depth research to target the best search terms for clients.
SEO Audits & Reporting: Monthly analysis and updates based on results.
PPC Advertising Wins
PPC services can vary greatly depending on the budget, but it’s important to highlight your skills in creating profitable ad campaigns. Structure your services with the following in mind:
Pricing Options:
Hourly Rate: $75 – $150/hr
Management Fee (Monthly):
Small Campaigns (ad spend under $1,000): $300 – $1,000 per month
Medium Campaigns (ad spend between $1,000 – $5,000): $1,000 – $2,500 per month
Large Campaigns (ad spend over $5,000): $2,500 – $10,000+ per month
Setup Fee (one-time): $500 – $2,500 (depending on the complexity of the campaign)
Service Breakdown:
Google Ads: Search, display, and shopping ads, keyword targeting, and bid strategy.
Social Media Ads: Facebook, Instagram, LinkedIn, and other social platforms.
Ad Copywriting: Crafting compelling ad copy that increases CTR (Click-Through Rate).
A/B Testing: Running split tests to optimize ad performance.
Campaign Monitoring: Regular analysis and optimization to increase ROI.
Engaging Content Creation
Content writing services focus on crafting high-quality, value-driven content that helps businesses connect with their audience. The goal is to drive engagement and conversions.
Pricing Options:
Hourly Rate: $40 – $100/hr
Per Word:
Basic Content: $0.05 – $0.15 per word
Intermediate Content: $0.15 – $0.50 per word
High-Quality Content: $0.50 – $1.50+ per word
Per Article/Blog Post:
Short Post (500-750 words): $50 – $200
Medium Post (1,000-1,500 words): $200 – $500
Long-Form Post (2,000+ words): $500 – $1,500
Monthly Content Creation Package:
4-6 posts per month: $1,000 – $3,500
Service Breakdown:
Blog Posts & Articles: Keyword-focused and SEO-optimized content that drives traffic.
Website Copy: Engaging product descriptions, landing page content, and call-to-action writing.
Social Media Content: Creating content for social media platforms to build engagement.
Email Campaigns: Writing email sequences for newsletters, promotions, and updates.
Video Scriptwriting: Writing scripts for YouTube videos or other video marketing content.
Service Packages for Clients
You can also bundle these services into comprehensive packages based on client needs:
Basic Digital Marketing Package ($1,500 – $3,000/month):
SEO Optimization: On-page SEO + Basic Keyword Research
PPC Management: Campaign setup and $500 ad spend management
Content Creation: 2 blog posts per month
Advanced Digital Marketing Package ($4,000 – $10,000/month):
SEO Optimization: Full on-page + off-page + technical SEO
PPC Management: Campaign optimization, A/B testing, and $1,000+ ad spend management
Content Creation: 4-6 blog posts per month, email marketing support
Comprehensive Digital Marketing Package ($10,000+/month):
SEO Optimization: Full-service SEO (on-page, off-page, technical)
PPC Management: Advanced campaign management + optimization, retargeting ads
Content Creation: Monthly content plan with 10+ articles, social media content, and email campaigns